4th Floor, Building 10, National Economics University, Giai Phong Road, Hanoi, Vietnam - Tel: 84-4-8693211, Fax: 84-4-8693369        Tuesday, January 6, 2009 
 Welcome to MDE
 Overview
 Curriculum
 Facilities
 Organization
 Students
 Applications
 Fees, Loans, Scholarships
 Theses
 Seminars
 Services
 International Cooperation
 MDE News
 Alumni
 
Tiếng Việt | English
Keyword:

Advance search
Goto:
 
Chapter 1 INTRODUCTION

Chapter 1
INTRODUCTION

1.1 Significance and OBJECTIVES OF the thesis

In last decades of the twentieth century, the development of information and communication technologies (ICTs) is one of the salient features of the world picture. The development of this sector brings opportunities for countries. Some developing countries, such as India, seem to have taken such an opportunity as developing their software industry.

Software industry is a special and important industry of ICTs. Within few decades, software industry has become one of the most dynamic and profitable industries in the world. It requires a relatively small initial investment. Small firms, with small scale and investment, could start doing business with some computers and communication facilities.  The key factor of success in this industry is human resource.

Software industry is a new industry in Vietnam. It has been started for few years. The contribution of the industry to economic development, although being considered as potential, is small. Given the importance of software industry, considered it is one of the key factors in the industrialization and modernization of the nation, and having ambitious goal of becoming software powerhouse in the world, Vietnamese government started to give priority and strategy to the development of the industry.

The objective of this study is to analyze the development of the Vietnamese software industry (potential and real situation). It also examines the ability to apply experiences and lessons from India (one of the biggest software producers in the world) in development the software industry in Vietnam.

1.2.  main Research questions

1.        Can Vietnam develop its software industry?

2.        What Vietnam can apply India’s experience to develop Vietnamese software industry?

1.3.  Methodology of the thesis

The study is developed in a descriptive and analytical framework only. Qualitative and comparative analysis using qualitative information and data will be applied to show the underdevelopment of this industry in Vietnam, to compare the similarities and differences between India and Vietnam in the software industry and to answer the question what Vietnam can learn from India. The Diamond Model by Porter is also used to analyze competitive advantages of the two software industries.

Data in the thesis is from many sources. Data on India's software industry is mainly from National Association of Software and Service Companies (NASSCOM). Data on Vietnam's software industry is mainly from the Ministry of Science, Technology and Environment. Primary data drew from a survey by Software Development Center -Vietnam Chamber of Commerce and Industry (VCCI) in the mid of 2001 will be used to analyze the real situation of the Vietnamese software industry.

1.4.Structure of the thesis

This research consists of five chapters. Chapter 1 is the introduction. Chapter 2 lays down conceptual framework for the analysis of software industry. In chapter 3 and chapter 4, current situations of software industry in India and Vietnam are analyzed based on the Diamond Model developed by Michael Porter. The last chapter, chapter 5, is the policy implications and conclusions.


 

Chapter 2
Software industry: Conceptual framework

2.1. introduction

2.2. Information and Communication technology (ICT) and ITs impacts on economics development

2.2.1. ICT and its principal components

ICT is the generic term covering computers, broadcasting, telecommunications, data networks and “smart” components, which are becoming increasingly common in all types of appliances such as cars, TVs and washing machines. ICT can be defined as the totality of the electronic means to collect, store, process and present information to end-users in support of their activities. It consists of telephone system, the Internet, fax machines and computers (UN, 1999).

ADB divides ICT into three broad categories: (1) Computing; (2) Communications; and (3) Internet-enabled communications and computing (ADB, 2000a).

ICTs can be defined as ‘electronic means of capturing, processing, and communicating information’. ICTs are based on digital information, and comprise computer hardware, software and networks. But these elements are not everything of ICTs. Others include: (i) “Intermediate” technology, still based largely on analogue information devices such as radio, TV and telephone; (ii) “Literate” technology, based on information held as the written word such as books, newspapers; and (iii)“Organic” technology, based solely on the human body such as the brain and sound waves (Heeks, 1999).

Main components of ICT are:

-   Electronic computers, especially personal computers (PCs).

-   Wired or wireless telecommunications and related equipments.

-   Software, which includes programming languages and their applications on information storage and processing, communication interfacing and systems operations.

-   Home multimedia machines and electronic appliances.

2.2.2. ICT’s impacts on economic development

ADB (2000b) points out four factors that perhaps explain the rapid development and pervasive impacts of ICT on the economy over the last decades. The first and the most important factor is the decline in price and improvement in quality and power of computers. The second factor is intensive linkages between ICT with the rest of the economy. The third factor is a positive feedback that allows new products and technology, engendered by upgraded computing power, reinforce the development of ICT. The fourth and final factor is “systematic” feature of ICT.

With its pervasion, ICT has impacted in many aspects of economic and social development. Some generic impacts of ICT are:

-   Information enhancing impact

-   Research and development enhancing impact

-   Production enhancing impact

-   Education enhancing impact

-    Job creation enhancing impact…

2.3. Software industry and its characteristics

2.3.1. What is software?

Software is the instruction codes which make electronic components run, or it is a word processing program  (Bitzer, 1997).

Software can be understood as a set of computer instructions (or commands) and other necessary conditions (data, sound, image…) to monitor each equipment in a system and the whole system in order to undertake given functions (Steinmueller, 1995).

Software is a logical rather than a physical system element (Long, 2001). It is developed or engineered in a complicated process that consists of many steps such as: Requirement specification, detailed designs, modules construction and debug, Integration and System test, Modules rework and Reintegration and System test (Sage, 1990). Programmers are people that devise specific collections of instructions called software programs or, simply, programs.

There are many ways to classify software into different categories. Bitzer (1997), based on two criteria (i) the number of customers using a software and (ii) the orientation in development process of a software program, divided types of software as the following:

-Based on the number of customers, there are two completely different types of software: Individual software is single-unit production developed based on customer’s orientations and orders; and Standard software (or packaged software) is developed in order to sell manifold.

-Based on the orientation of development process of software, and the properties of each software program, there are three main types of software: Application software includes software programs that are designed to solve the user’s computer problems; System software is a machine-oriented software that is essential for the operation of computers and for the operation of other application software programs, as it offers control, engineering control, translation or utility functions of the hardware and Entertainment software consists of programs related to entertainment field.

2.3.2. Software industry

Software industry is an industry of the economy, which has a very broad action field including researching, building, producing and distributing software products; supplying such services as training, consulting, supplying solutions, supporting and maintenance to customers, and, to some extend, training human resources for development this industry itself (MOSTE, 2000).

2.3.3. Characteristics of software industry

According to MOSTE (2000), software industry has some characteristics different from other industries. They are:

-   Software industry is a high growth - rate and high value-added industry.

-   Software industry is a “clean” and high profitable industry

-   There are two different trends of development in this industry: Concentration in some countries, and dispersion in some other countries.

-   In software industry, the key factor of production is human resource.

-   There is a close relation between software and hardware producers, because software is complementary in demand with hardware.

2.4. International software market

International software market are described as the following figure:

Figure 1: Structure of computer software market

Source: Bitzer,J. (1997)

2.4.1 The market segment for standard software

2.4.1.1 The market segment for standard application software

2.4.1.2 The market segment for standard system software

2.4.1.3. The market segment for entertainment software market

2.4.2. The market for individual software

2.5. Software industry and its competitive advantage

The Diamond Model, which is set by Porter (1990), can be applied to analyze competitive advantage of an industry or a nation (Figure 2).

Figure 2: The Diamond model - Competitive advantage of an industry

Source: Porter, 1990.

2.5.1 Factor conditions

Factor conditions here mean the condition of factors of production. They are the inputs necessary to use in an industry, such as land, labor, capital, natural resources, infrastructure, and so on. Without these factors, the production process cannot be taken place. Factors of production can be divided into several groups:  Human resources, Physical resources, Knowledge resources, Capital resources and Infrastructure.

In software industry, human resources are most important. High skilled and advanced labor is the first condition for a software firm to succeed. Labor in software industry is classified into three occupational clusters: programmers, systems analysts, computer scientists and engineers.

2.5.2. Demand conditions

Demand conditions mean firstly the nature of home demand for the industry’s products or services. The composition of home demand shapes how firms perceive, interpret, and respond to buyer needs. The home demand is the base for firms in domestic market and the stepping-stone for firms in international markets.

There are three characteristics of the composition of home demand particularly significant to achieving competitive advantage: the segment structure of home demand, the nature of home buyers and the size and pattern of growth of home demand. Other factors such as communication infrastructure, Internet and power supply are also important.

2.5.3.  Related and supporting industries

The situation of related industries is also important to the competition of an industry. Related industries are those in which firms can coordinate when competing, or those which involve products that are complementary or substitute. Coordinating can occur in technology development, manufacturing, distribution, marketing, or service. The presence of an international successful related industry provides opportunities for information flow and technical interchange. Moreover, the relation with related industries will help firms perceive easier new opportunities, especially in the case of complement products or services’ demands are high.

Industries that related and supporting for the software industry are: hardware industry, communication industry and education field.

2.5.4.  Firm strategy, structure, and rivalry

Firms’ goals and motivations are important in competition in an industry. Industries where these goals and motivations are aligned with the sources of competitive advantage will succeed because firms’ goals and motivations will determine their strategies and decisions.

Domestic rivalry creates pressure on firms to improve and innovate, and to innovate in ways that upgrade the competitive advantages of firms. Local rivals push each other to lower costs, improve quality of products and services, and create new products and processes. In consideration of domestic rivalry, two important things should be mentioned: geographic concentration of rivals in one or some regions within a nation, and new business formation.

2.5.5 The role of chance

Chance events are occurrences are external for firms, and even for governments, to influence. There are some examples of chance events that influence the competitive advantage: new invention; major technological discontinuities (for example, biotechnology, microelectronics); discontinuities in inputs costs; significant shift in international financial markets or exchange rates; political events, and so on. Chance events are important because they create discontinuities that allow shifts in competition position of firms or industries.

The widespread development of ICT has created chances for many firms and industries in the world. One of industries that are boomingly developed in the ICT era is software industry. Software is an important component of ICT, thus the pervasion of ICT has provided an opportunity for software firms to gain position in international market.

2.5.6 The role of Government

Government’s role in competitive advantage of an industry is in influencing the four determinants (factor conditions; demand conditions; related and supporting industry; and firm strategy, structure and rivalry). Government, through its policies and interventions, can influence, and can be influenced by, each of the four determinants either positively or negatively.

The development of software industry depends much on the development and endowment of human resource, the development and the advancement of communication infrastructure, the enforcement of the copyright law, which require regulations and policies of government.

2.6 Summary

 

Chapter 3
Indian software industry - a successful story

3.1 Introduction

3.2. Overview of Indian software industry

3.2.1 History

The history of Indian software industry can divided into some phases. The first initial phase is the agglomeration of scientifically trained talent in big cities such as Mumbai and Bangalore. The establishment of firms, along with the active promotion from Indian government and the rise in foreign investment, and the creation of special software technology park zones (managed by Software Technology Parks of India - STPI), created a good base for Indian software firms to develop and success later.

The second phase, characterized by software exports, was attended by the maturation of a number of export-oriented software firms. Software exporting in India is service rather than product oriented and concludes three categories of work:  Onsite service (developing custom software is actually carried out at the client’s site oversea, mostly at the US sites - “body shopping”); Offshore development (contracting of work from multinationals to be carried out by specialized “service” firms in India) and the third category of is the mixture of offshore and onsite work (Arora et al, 1999).

3.2.2 Indian software industry’s performance

The Indian software industry has captured a significant portion of the world trade in software services (about 16 % of the global market in customized software). The industry has grown at over 50 % per year over the last six years, and if current trends persist, software exports may account for a full quarter in revenues and employment in the system software industry (Table 1).

 

 

Table 1: Domestic, Export and Total Software Revenues in India, US$ million, 1993-2002.

Year

Exports

Domestic Revenue

Total

1993-94

330

228

558

1994-95

485

350

835

1995-96

734

490

1224

1996-97

1085

670

1755

1997-98

1750

950

2700

1998-99

2650

1250

3900

1999-‘00

4000

1700

5700

2000-01

6300

1960

8260

                Source: NASSCOM.

3.2.2.1 Exports

The Indian software industry is service rather than product oriented, heavily export oriented (see Table 1).

Indian software exports consist primarily of software services. In other words, software export programs are service characterized rather than product characterized. Indian software exports firms are remarkably similar in terms of their activities and their products.

India exported software and services to nearly 100 countries around the world. The US is the largest market for Indian software exports (58% in 1997 - 1998 and 62% in 1999 - 2000). Other destinations are Europe, South East Asia, Japan…

3.2.2.2 Domestic market

Software revenues in Indian domestic market is smaller in both value and growth rate compared to in exports. But the performance of this market is still very high and impressive. The domestic market has a high proportion of revenues from the sale of software packages and products.

3.3 Some factors behind India’s success

3.3.1. Factor conditions

3.3.1.1 Human resources

The growth in the Indian software industry can be traced to its educational and R&D (functioning more as a skills training system than as a source of new ventures) systems.

The key to the success of the Indian software industry is the supply of trained, low cost software professionals. India has an abundant supply of manpower from a highly educated, relatively inexpensive and English-speaking. The number of manpower working in the Indian software industry is illustrated in Figure 3 below.

Figure 3: Manpower in the Indian software industry.

Source: NASSCOM and CMU Dataset.

Complement with the abundance, the labor force working in Indian software industry has the advantage of low cost (cost advantage).

The quality of human resource for software industry in India is a competitive advantage. A survey taken by Arora and his colleagues in 1999 indicated that 80% of the software professionals employed has engineering degrees, while 12% has diplomas from private training institutes.

The large talented pool of software professionals is not only from domestic institutes, colleges and universities, private training institutes. Another source of supplying software professionals, where a large number of students are trained, is private, training firms.

3.3.1.2 Information and Physical Infrastructure

Despite that the general development level of physical communication infrastructure in India is low; the infrastructure for the software industry is a noticeable factor to the successfulness of the industry.

Telecommunications links are used in several ways to help Indian firms to connect to the rest of the world. Telecommunications links also enhance the ability of foreign clients and Indian developers to interact on a daily basis; allowing software under development to be sent back and forth and modified according to client wishes. With greater and improved interaction, there is reduced risk and greater control for foreign clients, which encourages greater trust

The rapid growth in the informatics sector over the last decade and the liberalization of value added services have provided the much-needed impetus for data and communication networks for the software industry in the country.

Internet access has been available in India for several years through many providers with high-speed links. The Internet providers also favour to provide Internet services to Indian software exporters, educational and research institutions.

Moreover, the Indian government promises uninterrupted power supply to the IT industries, especially for software sector.

3.3.1.3. Finance for the industry

Equity financing is the primary sources of capital for many Indian software firms. These firms also diversified their sources of finance by loans or leases. Loans or leases are easy for software firms in India, especially for firms developing software services. A large fraction of Indian software firms also relied upon personal funds for startup finance.

3.3.2 Demand conditions

In India, the software industry seems not tend to be driven by the domestic market, or domestic demand. Although India is a large market with crowded population and a large number of firms, India’s software sector displays many unusual features from an Indian perspective. The India software industry is export oriented. Software exports have grown somewhat faster than the domestic market.

3.3.3 Hardware industry

Indian government’s ICT policies emphasized on both software development, which would comprise a services sector, and a hardware sector, which would focus on absorbing manufacturing labor.

Despite the fact that the market has grown considerably in recent years, the number of PCs in country is still low. Hardware industry seems to not developed in India, and hardware industry (computer) does not contribute much to the development of software industry.

3.3.4 Rivalry, Firm’s strategy and Structure of the Indian software industry

The Indian software industry consists of a large and growing number of firms. A fringe of young, small and medium sized companies dominates the industry.

Entry barriers in Indian software industry are relatively low. There are two types of new entrants in the industry. The first type were existing firms diversifying into software (computer hardware firms, firms with large in-house data processing and system integration capabilities). The other type of entrants was new start-ups. In some cases, there were some managers broke away from some big firms and founded a new software firm (Arora et al, 1999).

The industry is not geographically concentrated in Bangalore, although Bangalore is certainly a very prominent location for firms in the industry. Except for Bangalore, some other regions such as Mumbai (Bombay), Chennai (Madras), New Delhi, Hyderabad are also important locations of the industry.

Indian software firms largely provide services rather than products.  A large fraction of Indian software firms provide services for a large number of industries, including manufacturing, banking and insurance, retail and distribution, transports and communications, and so on.

3.3.5 Good timing

Good timing is considered important for the development of the Indian software industry. This good timing began by the late 1980s, and created a peerless chance for the Indian software industry. At that time, India was graduating approximately 150,000 English-speaking engineers and science graduates, with only a limited demand for their services from the rest of the economy. Around this time, the information technology revolution in developed countries had begun to take root and shortages of skilled programmers and ICT professionals were beginning to develop.

The shortages of skilled labor and ICT professionals in developed world, especially in the US were very important for the Indian software industry, because this was the chance for the large pool of talented professionals in India to join working in very substantial number of foreign firms (mostly US firms). From “body shopping” to the US, Indian professionals and individual entrepreneurs could learn skills and experiences from foreign firms and apply them to their later own domestic firms.

3.3.6 Policies of the Indian government

The Indian government plays a noticeable role in the story of Indian software industry. Indian government encouraged the growth of the industry by its wisdom policies (e.g., infrastructure, educational policy, Software Technology Parks, etc.), as well as by considerably simplifying the process for obtaining the numerous clearances and permits that any firms in the organized sector in India typically needs.

3.4 Summary

 

 

 

 

 

 

 

 

 

Chapter 4

Vietnamese software industry:

Potential and real situation

4.1 Introduction

4.2. Vietnamese software industry: a snapshot

4.2.1 History

The history of Vietnamese fledgling software industry originated spontaneously from the general trend of modern world in few last decades- entering the society of knowledge, in which information is a valuable asset.

The economic reform in 1987 had resulted in a relatively large demand for information technologies in general and software products and services in particular. The Vietnamese government, although has attempted to carry out industrialization and modernization process in the nation, as well as to understand the role of ICT in the process, seemed to be passive before the wave of ICT development, especially before the development of software industry in Vietnam. Some Vietnamese companies such as FPT, VDC… (not primarily software companies) are companies who started producing software in Vietnam. These companies started their software development by designing some solutions for domestic companies, such as solutions for banking, accounting, selling, documental managing… The initial success of these companies attracted many other informatics or electronics companies turn to, or diversify by, producing software. A number of new companies are formed, and this followed by the increase in demand for labor force working in this area. The government woke up to the reality of the role of ICTs in the industrialization and modernization process of the nation, started to promulgate and enforce many legal documents in which ICTs in general and software industry in particular are put in central position.

4.2.2 The ambitious object of Vietnamese government for the software industry - Why?

The Vietnamese government considers ICT industry in general and software industry in particular is the best way that can help Vietnam takes a short cut to succeed in the nation’s industrialization and modernization process, as well as to transform from a poor nation to an economic power in the near future.

The object of the Vietnamese government based on arguments of imperative requirements to develop software industry in Vietnam. The first argument touched the development of ICT all over the world. The second argument based on the need of information security for the nation. The third argument mentioned the problem that proposed for every country in the world - sustainable development. The fourth argument showed that the development of software industry in Vietnam will develop and promote the intelligence potentials of Vietnamese people, firstly the abundant pool of young, trained and hard-working labor force. The fifth concerned the position of software sector as an important component in ICT infrastructure, creating the basis for building a knowledge-based economy and an information society.

4.2.3 The Vietnamese software industry’s performance

The contribution of the software sector in ICT market in Vietnam is very small (about 5% - see Figure 4). The low proportion of software in total ICT expenditure due to many causes, of which there are two highlighted ones are: (i) The serious unbalance between investment on IT and investment on software, consequently the investment efficiency is low and (ii) The rampant of copyright violation.

Figure 4: ICT and software revenues and growth rates in Vietnam, US$ million, 1996-2001

Source: PC World Vietnam, 2002 and calculation of the author.

The Vietnamese software industry is one of the industries that growth at highest rates in the nation. Contrast to India, software revenue skewed to domestic market (about 70%). Vietnamese companies have occupied only about 35% of the domestic market; the remainder belongs to imported software or foreign software companies. Moreover, almost all Vietnamese companies have focused on programming skill of producing software; other skills such as system analysis and marketing are forgotten.

Most of Vietnamese software companies are small scale, with the total employees of only 10-50 people (about 80%). Software activities in Vietnam are mostly carried out in small groups, because most of Vietnamese companies are lack of capability, fund and experience to deploy large and complicated projects.

The software activities carried out by most companies in Vietnam are gathered up in simple managerial solutions for industries; development of small specific applications for existing system; formulating Vietnamese alphabet in documental compiling; network designing (LAN, WAN) for enterprises, universities, civil service offices, governmental offices and so on; web page design and other services related to small networks and PC using (setup, installing, usage guide…). There is only a few companies that carry out more complex projects such as conversing foreign software programs or producing software packages.

4.3. Vietnamese software industry: is it promising?

4.3.1 Factor conditions

4.3.1.1. Human resources

The number of software companies and the manpower working in the Vietnamese software industry has been increasing steadily every year.

Table 3: Number of software enterprises and manpower in Vietnam, 1996-2001

 

1996

1997

1998

1999

2000

2001

Number of companies

95

115

140

170

229

304

Increased by %

 

17

18

17

26

25

Number of manpower

1900

2300

2800

3400

4580

6080

Increased by %

 

21

22

21

35

33

Source: PC World Vietnam, 8 - 2002.

Of human resource working in the software industry, the domination belongs to graduations (bachelor/engineer degree) (more than 80%); post-graduates take about 10% and the remainder of the workforce is technicians and other lower levels  (VCCI, 2001). But, of the total workforce, there is about 35% responsible for software development in their companies. This is a very low figure compared to the average level in the world (75%). The number of those who do technical works is lower (34%). Managerial works are taken over by 13% of the total, while other works are done by the remainder labor force (VCCI, 2001).

Human resource in the industry is not only in serious shortage, but also lacking in experience, software knowledge, project management skills, system analysis, business management and English proficiency.

Almost of the software workforce in Vietnam is sourced from domestic educational and training system.  Six large universities are invested in and supported for IT departments. Moreover, there are more than 20 universities and colleges in the country training IT engineers and bachelors.

At present, the training system of professional IT generally and software particularly in Vietnam is divided into 5 hierarchical levels: Post-graduate (PhD, MSc); Graduate (BSc including regular, second degree and in-service training); College degree; Senior high school technician (vocational training regularly and irregularly); and others (including software training centers, intensive professional training at software companies). In terms of state management, the system is divided into some categories: Official/regular training (degrees are stipulated by government – from level A, B certificate to PhD) and Unofficial/irregular training, in which the training centers will offers certificates of international computer companies like Microsoft, Cisco, Sun, Aptech, etc. But except for training centers held by foreign organizations and companies, almost all domestic universities, institutions and centers are backward in educational and training facilities and programs, and that’s one of reasons of low educated and trained quality.

4.3.1.2 Communication infrastructure

The late jointing time and the slow development of Internet infrastructñe in fact hindered greatly the software market development, the capacity to attract various sources of investment as well as the domestic enterprises’ competitiveness.

The Internet infrastructure for IT in general and for software industry in particular is not only poor but also expensive compared to that in the region. Moreover, the price of Internet usage in Vietnam is by far on of the highest in the region. The capacity of the international gateway is low. This makes the Internet connection extremely slow, unsecured and unstable, that unfavorable for software companies.

4.3.2 Demand conditions

Basing on the type of end-user of software, the Vietnamese software market’s customer can be divided into four segments: government offices, state-owned enterprises, private companies and foreign joint venture enterprises.

The largest segment belongs to government sector, which accounts for 70% of the total software market (OIT, 2000). Most of the demands from government offices are computerizing working offices and software for managerial process. State-owned enterprises are also big customers of Vietnamese software companies as they have high demand on new IT equipment installation, expansion and upgrade of existing IT system, especially in large corporations.

Private companies are mushroomed in Vietnam, especially after the launch of Enterprise Law in 2000. However, even though private companies are well aware of the need of IT and software, a large fraction of them in fact cannot afford it, since majority of private companies are small and medium-sized with limited investment capital. In addition, in the Vietnamese software market, there is the fact that many private companies use pirated software, because pirated software is cheap and easy to get.

Foreign enterprises belong to the fourth segment of the Vietnamese software market. But in fact, software used in foreign owned companies is usually bought by their international head offices as a standard package for the whole global corporate network. It is then transferred to their joint ventures with domestic partners as contributing assets. In this case, software products are often bought from a certain supplier stipulated by internal contracts. As a result, the buying demand of foreign companies on software produced by domestic companies seems small.

4.3.3 Hardware industry: still embryonic

Till the end of 2000, there are about 160 computer-supplying companies. Of which, there are only four assembling companies, while the remainder selling imported products. The amount of imported PCs has increased with a rapid speed of 50% yearly.

The four Vietnamese assemblers are negligible in output capacity. Each of them assembles about two or three thousand of PCs each year. Most of components are imported. Despite the fact of low competition in the industry, these four companies have been striving to do their businesses. Some leaders from these companies admitted that they have been facing many difficulties, of which, the two salient problems are their limited financial abilities and the lack of supporting policies from the government. Most of these domestic assembled PCs are bought by individuals, households and small private companies, while almost large SOEs and government offices believed in such famous imported labels as IBM, Compaq and Acer. Thus, the domestic computer market is dominated by companies that are foreign firms’ sale representatives.

The embryonic computer hardware industry does not contribute muchto the development of software industry in Vietnam.

4.3.4 Rivalry, Firm’s strategy and Structure of the Vietnamese software industry

Software activities in Vietnam are concentrated mainly in major cities like Hanoi, Ho Chi Minh City and Danang. Most of Vietnamese software companies are young (established 1995 and afterwards). Moreover, most of Vietnamese software companies are private companies with small sized, limited capital and limited software development competencies and credibility.

The rivalry situation in the software market is considerable. Based on industries and fields that software products serve, the software market is divided into several segments. In some areas, the competition is high (accounting, financing, banking, government administration,…). This rivalry situation resulted from many reasons, on of which is the low demand conditions for the industry.

The entry barrier for software industry in Vietnam is generally not high. Most of the companies joining the software market are informatics companies, whose main activities are PCs and services supplying. Nevertheless, due to current unfavorable conditions it is rather difficult for newcomers to join the fray. Newcomers have to face with: building relationships with customers, recruiting and training employees, and so on.

Most of software companies involved in VCCI’s survey confessed to having not built strategies for their software development. Many of so-called software companies actually survived and thrived by other businesses but not software development. This fact leads to the situation that these software companies have not paid much attention to, and thus invested a remarkable sum in their funds in the software business. They often snatch offers from customers and develop software products as required.

4.3.5 Chance for the follower

Although the Vietnamese software industry is still fledgling, it is facing with a good chance of development. This chance comes from the widespread of ICT development, especially software industry in the world. Moreover, with the industrialization and modernization process in Vietnam, the domestic demand for software will increase dramatically. In this case, a key issue in Vietnam is to accelerate development by effectively exploiting the opportunities offered by the knowledge and information revolution.

4.3.6 Policies of Vietnamese government

The Vietnamese government has promulgated many documents in which IT industries generally and software industry particularly has received preferential treatments and favorable conditions to develop (Appendix 1).

The Vietnamese government's strong commitment to develop the software sector means that it will support investments aimed at technical training and export promotion strategies for the industry. The government proposed several measures: Creating favourable conditions for education and training human workforce for ICT and software industry, Providing software manufacturers with tax incentives, Establishing venture capital funds, Setting up direct Internet gateways at Hoa Lac Hi-Tech Park (Hanoi) and Quang Trung Software Park (Ho Chi Minh City), Mobilizing foreign investments and ODA funds to support software development projects, Creating favorable conditions for all entities and individuals, including foreign ones wishing to engage in the country's software development…

By issuing the above resolutions, the government has re-accompanied its commitment to developing and promoting growth in the IT industry, especially software which it has already been supporting. But, the government still has other issues that it needs to overcome. These issues include (i) lack of cooperation among governmental agencies in guiding and implementing the government's policies, and (ii) weak enforcement of legal regulations (exemplified by the popularity of pirated software in Vietnam - 97% in 2000 and 94% in 2001, BSA, 2001).

4.4 Vietnamese and Indian software industries - a comparison

4.4.1 Some similarities

- Generally: The development of the two industries is in the trend of ICT revolution in the world. Two industries are started and developed in developing countries with low economic and infrastructure conditions. The two governments have strong willingness to develop the industry.

- Factors of Diamond Model:

·  Most of firms in the two industries are small and medium, with the domination of private companies.

·  The development of hardware industry (computer) does not contribute much to the development of the software industry.

·  Finance for software companies is mainly from private sources.

·  Domestic demand is small sized…

4.4.2 Some differences

The success of India connotes many factors that not or not yet belongs to Vietnam:

- The hoard of a large pool of talented workforce for software industry with skills, qualifications and fluency of English.

- The active and wise role of the government in creating favourable conditions for the development of the industry: in education and training human resource, in establishing software technology zones, in creating favorable conditions of infrastructure, especially communication and Internet.

- The timing of the development of India software industry, which created a unique chance for Indian software, but cannot be seen in case of Vietnam.

- Despite the low infrastructure conditions, those for the software industry are in favoured to supply to firms.

- The close connection (link) between the Indian and the US’s software industries, which creates opportunities for Indian firms in human training, firms’ alliance, export opportunities and markets…

4.5 Summary

 

Chapter 5

Policy implications and conclusions

5.1 Lessons from India and policy implications for Vietnamese software industry

5.1.1 Government should step up its supports for the software industry 

The government should have active policies to support the software industry. Supports from the government should be aimed at following issues:

- Creating better and favorable infrastructure for the industry on communication and Internet. Communication facilities, Internet services and other related equipments for the software industry should be in the best condition and with favourable charges. These conditions can be supplied in software parks, which should be soon established in big cities such as Hanoi, Ho Chi Minh City, Danang.

- Developing resources for the software industry, in which, the most importance is developing human resources.

- Building a favorable legal environment for developing software industry, especially creating favorable legal climate and protecting intellectual property of software.

- Creating favorable conditions for software companies such as supporting funds, risk venture funds, working places with attractive conditions, incentive taxes, electric power…

- Developing software market by encouraging computerization and use of Vietnamese software in all socio-economic activities.

5.1.2 Companies should do business in professional and strategic way

Vietnamese software companies should take full advantage of the domestic market (by supplying domestic software services) and Export strategy could be done through outsourcing then later on start exporting completed software in sequence.

Vietnamese software firms should focus on concerning how to gain access to customers’ demand, increasing firms’ reputation, promoting credibility and technical competency.

5.2 Conclusions

Software industry plays very importance role in the industrialization and modernization process of Vietnam. Over the last few year, the development of the Vietnamese software industry has attained achievements and contributed to the development of the economy. But, the industry in Vietnam is just born and still fledgling, and there are many difficulties and chalenges that Vietnam have to face with in the maturation of the industry. However, at the same time, there are many opprtunities and advantages for dev